We are about to celebrate a New Year, 2013. I have to laugh because it was not supposed to come. You know the scare of "End of the world on Dec 21". But then we had the same scare when the year 2000 hit. How funny are we humans when we dream up such things.
From what I'm reading so many brand names we have been used to will be leaving us in our New Year, like
Avon. How long has that brand been around? Most of us know the slogan "Avon Calling".
Customers have voted with their pocketbooks, telling the retailer this year that they dislike the revolutionized shopping experience.
In 2012, the merchant did away with coupons and frequent sales in favor of every-day low prices. Subsequently, sales are down over 20% since last year, and Internet sales have plummeted by more than a 33%. Many investors doubt new CEO Ron Johnson will be able to revive the 110-year-old company.
Mitsubishi Motors North America
The auto company is struggling to compete with rival car-makers. The company’s sales are down 29%, and they have just a 0.4% market share of the auto industry. By comparison, competitor Ford owns roughly 16%.
They’re just too small to survive, McIntyre says. They’re maybe 20th or 21st out of 22 automakers. They can’t afford to keep the brand up and running. It’s too expensive to operate and market the North American segment of the company.
Its BlackBerry was the king of smartphones five years ago, until Apple and Android came along, knocking the mobile phone giant off the throne. There was a time when nearly everyone in the corporate world carried a Blackberry. But the company failed to transition its technology to appeal to more consumers, dragging down its stock price from $144 in 2008 to around $11 bucks these days. Word on the street is that RIM’s best exit strategy would be to get acquired.
Martha Stewart Living Omnimedia
With print a dying medium, domestic doyenne Martha Stewart is bowing to the challenges of publishing a magazine in an increasingly digital world. Her company, Martha Stewart Living Omnimedia, has shuttered two of its four magazines this year. And a third may be on its way out in the New Year. Ad pages in Martha Stewart Living were down 30% through nearly all of 2012. Analysts at 24/7 Wall St. expect the magazine to be the next Omnimedia property to be cut.
You can’t lose 30% of your advertising and still operate, says McIntyre. “Martha Stewart’s really lost her luster since going to prison, and she hasn’t gotten it back. The insider trading scandal tarnished her image with the women who looked up to her.”
For almost 30 years, American was the premier airline in the United States. But the mergers of Northwest with Delta and Continental with United shrunk American to a mid-size carrier. The airline’s parent company filed for bankruptcy in 2011, and buyout rumors started this past spring, which some of the airline’s largest employee unions say they support.
The beauty brand is battling financial woes of its own. Earnings are dismal, and the company has been embroiled in a bribery probe over suspicious payments possibly made to government officials and third parties in China, France and Brazil. Earlier this year, a perfume company flirted with the idea of buying Avon. Although it didn’t sell, Avon is still an ideal candidate for takeover.
Which of these brands would you like to see survive in 2013?
"A little post script here from me, "I'm just amazed and thrilled to see 2013 come rolling in. For me, It was not supposed to be.
"To all those we lost in 2012, we will see you again one day" And to all my bloggie friends have a wonderful new year to come.
"Happy New Year 2013"